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Updating An Existing Distribution Strategy

Has your sales/distribution channel been in place for a while?

If it has, chances are good it has evolved to a point where its costs are high and sales performance is below expectations.

Why does this happen?

Distribution channels are prone to "drift."

Drift occurs when there is a lack of direction and accountability.

Poor communication, conflict and a constant shifting of priorities are all symptoms of drift.

Drift can lead to a significant gap between your performance expectations and the results your sales/distribution channel actually produces.

The solution is to realign your sales/distribution channel with the needs of your customers, the conditions in your industry and your financial goals.

The realignment process begins by comparing the total cost of supporting your sales/distribution channel, with the results being produced.

This analysis will identify what you can do to increase sales, reduce costs and remain competitive.

Register here to receive a FREE copy of
Realigning Your Sales/Distribution Channel
This document explains the realignment process in detail.
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