|Updating An Existing Distribution Strategy
Has your sales/distribution channel been in place for a while?
If it has, chances are good it has evolved to a point where its costs are high and sales performance is below expectations.
Why does this happen?
Distribution channels are prone to "drift."
Drift occurs when there is a lack of direction and accountability.
Poor communication, conflict and a constant shifting of priorities are all symptoms of drift.
Drift can lead to a significant gap between your performance expectations and the results your sales/distribution channel actually produces.
The solution is to realign your sales/distribution channel with the needs of your customers, the conditions in your industry and your financial goals.
The realignment process begins by comparing the total cost of supporting your sales/distribution channel, with the results being produced.
This analysis will identify what you can do to increase sales, reduce costs and remain competitive.
For more information, call us at 800.867.2778
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