Declining profit margins are a major concern for most businesses.
Price discounting is the primary cause of profit margin erosion.
Discounting is a habit
Most salespeople lack the ability to effectively respond when customers demand lower pricing. As a result, they rely on discounting to get sales.
Offering price discounts and throwing in a few extras to get sales can quickly develop into a bad habit that greatly reduces your profit margins.
In addition to shrinking your profit margins, price discounting creates a false perception in the customer's mind about what your product is worth.
Stop profit margin erosion
Salespeople develop the discounting habit when they don't know how to respond to downward price pressure.
The good news is, the discounting habit can be broken with training.
We offer a training session that will teach your salespeople how to give customers a dollars-and-cents reason to pay more for your product.
Click here to learn more...
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