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Developing And Managing A Distribution Strategy |
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A distribution strategy defines how you are going to create and satisfy demand for your products. A distribution strategy defines how you are going to move products from point of creation to points of consumption in an efficient and cost-effective manner. A distribution strategy also defines how you are going to develop and maintain customer loyalty. But first and foremost, a distribution strategy must be in sync with how customers want to shop and buy. Today's customers shop and buy very differently than ever before. Their access to high-quality information via the internet, combined with their heightened price sensitivity, has created a customer that is more sophisticated, better informed and often times, more adversarial than customers of the past. This new breed of customer no longer plays by the rules of traditional distribution channels. Despite this fact, manufacturers and distributors continue to support outdated distribution strategies that actually make it hard for customers to shop for and purchase their products. If you are developing a new distribution strategy, or modifying an existing strategy, we can help. We offer a number of services designed to take the guesswork out of taking your products to market. For more information, call us at 800.867.2778 Click here to learn more... ©1996-2007 Industrial Performance Group |