Selling value in a price-focused world

Most salespeople know that selling value is important.

But if salespeople are selling value, why do customers continue to demand lower prices?

Why is it so hard to get customers to pay more for products and services that add value?

The short answer is there is a big difference between promising a customer that you will deliver value, and calculating the actual dollars-and-cents benefit they will receive.

If your customers are not aware of the dollars-and-cents benefit they will receive from your products or services, they are likely to assume that a cheaper alternative will work just as well.

Are you getting paid for the value you're adding?

Chances are good you're not getting paid for the value you're adding because your customers don't understand how all of the things you do for them are worth paying for.

To succeed in today's price-sensitive marketplace, salespeople must have the ability to show customers how their products and services deliver dollars-and-cents cost reductions or sales increases.

However, most salespeople have never been taught how to calculate the dollars-and-cents benefit their products and services deliver.

Salespeople who lack this ability leave customers no choice but to view their products and services as commodities that should be purchased on the basis of price alone.

The good news is calculating dollars-and-cents benefit is a skill that can be easily acquired through the right kind of training.

Value based sales training

Value based selling is not another short-lived sales fad. But rather, it is a proven set of skills and techniques that will complement any sales approach you are currently using.

Our one-day value based sales training session will teach your salespeople how to calculate the dollars-and-cents benefit your products and services deliver to customers.

Why is our value based sales training better?

We know you're looking for sales training that's tailored to your unique selling situation.

During our one-day training session, your salespeople will participate in exercises directly related to your industry, your products and your customers.

We offer a guarantee

Our value based sales training works so well we can offer the following guarantee.

If at the end of the training, your salespeople don't know how to calculate the dollars-and-cents benefit your products and services deliver to customers, you can tear up the bill.

No questions asked.

Why wait?

Start getting paid for the value you add for customers. Call today and schedule our value based sales training.

It's the best investment you can make in your sales force.

Call 800.867.2778

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